(Fairfax, VA – March 4, 2011) C2Logix, Inc. (www.C2Logix.com) announced the official launch of its newest product, C2RouteApp^TM, the ground-breaking easy-to-use route optimization software  C2RouteApp^TM is a web based Route Optimization application that will allow businesses to gain savings by easily routing workers in the field in the shortest and most expedient way possible.  For less than $1.50 a day per vehicle, a company can customize the way they route workers in the field by setting up to 60 parameters to fit their business’s needs.  Since C2RouteApp^TM is offered on a Software as a Service (SaaS) platform, it can be easily accessed and used from any computer with access to the internet. 

“Now any company can optimize routes like a multi-billion dollar company without paying huge upfront costs” said Tony Esposito, President and CEO of C2Logix, Inc.  Initially C2Logix developed a similar application for use by the federal government for nationwide disaster response in 2009.  C2RouteApp™ has the flexibility to provide routing for fleets of all sizes, ranging from small companies with only a few vehicles at one location, to large organizations with hundreds of vehicles deployed at locations throughout the country.  Typical customers include: field service; field sales; any repair business such as plumbers, HVAC, business machines, home repair; service businesses like landscapers, pool service, carpet cleaning and more. 

“We are very excited about C2RouteApp™, as it addresses the needs of some previously underserved segments of the market: small companies that can benefit from a powerful routing tool, but can’t justify the upfront capital expense of our desktop product, and large organizations with internal requirements to use web-based solutions,” stated Esposito. “With over 10 years of experience implementing route optimization solutions for organizations of all sizes, in many industries, we’ve developed a unique understanding of the requirements for such a web-based application, which was key to the development of C2RouteApp™.” 

The ease-of-use and intuitiveness of the application allow users with minimal training to quickly generate optimized routes while using numerous sophisticated parameters.  When creating routes, the user can include various parameters including delivery time windows, vehicle capacities, payroll costs, vehicle costs and more.  “C2RouteApp^TM is able to take all of those parameters into account and create routes that meet the unique needs of the customer and the way they do business”, said Kevin Callen, CTO and Founder of C2Logix.  “This is revolutionary and could change the way a lot of companies do business”, continued Callen. “It was designed to be sophisticated yet easy to use by even the occasional user.  This gives a small to medium sized business the opportunity to compete on the same level with a larger company, and cut costs at the same time.”

Esposito said, “The Return on Investment for this product is extremely compelling.  By saving just 10 miles of travel in a typical 100 mile day, the product will pay for itself in less than 3 days by saving time, fuel and other expenses related to the cost of vehicles.  It also offers excellent intangible benefits by simplifying the dispatch process and improving customer service by getting work done on time.” 

C2RouteApp^TM is offered as a subscription, so there is no costly fee upfront and the total monthly charges are based on the number of vehicles to be routed, providing pricing tailored to the customer’s specific needs and budget. 

C2Logix is an established leader in the route optimization software industry.  C2RouteApp™ is the next generation of its route optimization applications in a powerful full featured product line.  C2RouteApp™ complements C2Logix’s two other route optimization solutions: FleetRoute™ for high-density routing such as garbage trucks, meter readers, street sweepers and snow plows that need to cover every home or street in a neighbourhood or city, and TourSolver™ for point-to-point routing such as delivery/service vehicles for larger companies who want an enterprise software application.  

C2Logix, headquartered in Northern Virginia near Washington, D.C., was founded in 2000 and has long been a pioneer in the use of command and control logistics technologies. C2Logix’s route optimization solutions (C2RouteApp™, FleetRoute™ and TourSolver™) make field service, delivery, and dispatch operations efficient and effective. C2Logix also provides related consulting services and can act as a Service Bureau, performing route optimization, territory planning, and cost analysis using the technologies. For more information on the firm and its products and services, visit www.c2logix.com or call 1-866-927-8324.